The Opportunity: Green Business

Business, green business, sustainability, health and economic security have always been connected, but no more so than now after four years of neglect and ignorance by the Trump Administration. Mix in a raging pandemic, a new administration committed to tackling climate change, and it might just be that the path forward is in sight.

“There never has been a moment as opportune as this one to be talking about the intersection of business and sustainability,” writes Joel Makower, chairman and executive editor of GreenBiz Group, in the latest edition of the State of Green Business. The report is now in its 14th year.

“Justice,” he continues, is the new mantra governing a host of issues–social, racial, climate, economic, environmental and others. “During 2020, amid the economic, social, political and public health crises we encountered; corporate sustainability continued to move forward.” Because of Covid-19 and “the other challenges we’ve encountered, the idea of rapid, large-scale global action now seems more than a mere pipe dream,” says Makower.

Factoids from the report:

  • According to the U.S. SIF Foundation’s 2020 biennial “Report on US Sustainable and Impact Investing Trends,” sustainable investing assets now total $17.1 trillion, or 33 percent of the $51.4 trillion in total U.S. assets under professional money management — a 42 percent jump from 2018
  • As of October 2020, more than 1,500 organizations had expressed their support for the Taskforce on Climate related Financial Disclosures (TCFD), an increase of over 85 percent since June 2020
  • Given the above, it was not surprising to see an uptick in corporate ambition on sustainability issues. “Net zero” became a key commitment during 2020 — goals that aim to eliminate, at least on paper, a company’s greenhouse gas emissions, water extractions, fossil fuel use or deforestation activities by a given date
  • What will it take for companies to dramatically step up their ambition and actions? That is a defining question of the decade. No doubt the answer lies in a combination of investor pressure, technological innovation, consumption shifts, governmental pressure, new circular business models that reward resource efficiency — and more than a little grit and determination
  • Corporate sustainability efforts are continuing apace, even amid economic uncertainty and a global pandemic that, as of this writing, is far from contained. It wasn’t very many years ago that the future of corporate sustainability was uncertain even during good times

10 Subject-matter trends discussed in the 135-page report:

  1. Ocean-Based Sequestration Heats Up
  2. The ‘S’ in ESG Gains Currency
  3. Community Investments Pay Dividends
  4. Aquaculture Becomes a Net-Positive
  5. Industrial Decarbonization Picks Up Steam
  6. Nature Takes Root on the Balance Sheet
  7. Sustainable Mobility Drives the Newest Perk
  8. Aviation Plots a Sustainable Course
  9. The Circular Economy Shows its Human Side
  10. Corporate Advocacy Gets Louder

The “State of Green Business” is always a valuable resource, now more than ever.

Further reading:

“A New Day for the Climate,” New Yorker, by Elizabeth Kolbert January 31, 2021

It remains to be seen whether Joe Biden’s sweeping climate directives can make a meaningful difference, but a critical threshold has been crossed.